A new warning message, which pops up when users install Chrome, urges them to "browse securely now" with Microsoft Edge, emphasizing that it runs on the same technology as Chrome with the added trust of Microsoft.
This move is part of Microsoft's ongoing campaign to promote Edge, which has been ongoing for years. Despite Chrome's dominance, with almost six times the market share of Edge, Microsoftremains determined to convince Windows users to make the switch.
The latest tactic involves targeted taskbar flags that will be triggered when users close Chrome, encouraging them to pin Edge to their taskbar instead. One flag, "msPinningCampaignChromeUsageGreaterThan90Trigger," will be activated when Chrome's usage exceeds 90%.
Google has accused Microsoft of using "dirty tricks" to steer users away from Chrome, and the latest move has been met with criticism from tech experts and users alike.
Microsoft's aggressive promotion of Edge has raised concerns about the company's tactics and its impact on user choice. As the browser war between Microsoft and Google continues, it remains to be seen whether this latest move will pay off for Microsoft.